BackerBench
Benchmarks/Film & Video/Shorts

Subcategory report · 6.4K projects

Shorts on Kickstarter

Short films, festival entries, proof-of-concept reels. The highest-success subcategory in Film — and the most realistic entry point for first-time directors.

n = 6.4K · subcategory of Film & Video · 2009–2026

Success rate
59.8%
Median goal
$3,611
Successful
3.1K
vs the Film & Video parent category. Shorts closes at 59.8% versus 38.9% for Film & Video overall — +20.9pp. Median goal is $3,611 versus $6,500 (-44%).

What makes this subcategory different

Shorts are the most realistic entry point in Film.

Shorts close at 59.8% — the highest subcategory rate in Film & Video. The reason: budgets are small (median goal $3,611), the deliverable is concrete (10–20 minutes of finished film), and the audience can be friends, family, and festival programmers rather than a mass market. Shorts are the only film format where Kickstarter's mechanics align with the product. They fund proof-of-concept reels, festival entries, and director portfolio pieces. The campaigns rarely cross $200K, but they clear the bar for what they are designed to do: get a film made.

Finding 01 · Goal analysis

The goal-range distribution.

Shorts projects under $10K succeed at 60.9%. Projects asking $100K+ close at 20.0% — a 3.4× drop. The middle range, $30K–$100K, lands at 31.7%.

Success rate by goal range

Shorts, n=6.4K
<$1K
67.7%
$1K–$10K
60.9%
$10K–$30K
54.7%
$30K–$100K
31.7%
$100K+
20.0%

Finding 02 · Geography

France creators lead Shorts at 56.0%.

Of the eight largest creator countries by volume in this subcategory, France sits at the top with a 56.0% success rate — -3.8pp above the subcategory average. Geography proxies for the local ecosystem of suppliers, distributors, and audience networks that compound campaign credibility.

Success rate by creator country

Shorts, top countries by volume
France
56.0%
Canada
55.3%
United Kingdom
54.8%
Mexico
52.2%
United States
47.0%
Australia
46.9%
Germany
45.9%
Italy
34.9%

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