Film & Video on Kickstarter

Finding 01 · Goal analysis

The funding cliff: a 6.3× drop from low goals to $100K+.

Film & Video projects with goals under $10K succeed at 44.6%. Projects asking $100K+ collapse to 8.7% — a 6.3× drop. The middle is the killing field: $30K–$100K closes at 25.7%.

Finding 02 · Goal analysis

Sub-$1K success is mostly an accounting illusion.

54.5% of Film & Video projects with goals under $1,000 close successfully — the highest success rate in the category. A green light to set tiny goals.

Look at what that ‘success’ contains. The median sub-$1K Film & Video project pledges $289 with 7 backers. The campaign clears the bar because the bar is on the ground. The $1K–$10K bucket — similar audience size — pledges a median of $1,136.

Finding 03 · Geography

United Kingdom creators lead at 47.2%.

Of the eight largest Film & Video-creator countries by volume, United Kingdom sits at the top with a 47.2% success rate — 8.3pp above the category average of 38.9%. Geography proxies for the local ecosystem of suppliers, distributors, and audience networks that compound campaign credibility.

Finding 04 · Campaign mechanics

The 31–38 day window beats the 30-day default by 12.9 percentage points.

14.9K Film & Videoprojects (44% of the field) take Kickstarter’s 30-day suggestion and close at 44.5%. The 31–38 day band — only 4.5K projects — closes at 57.4%. Stretching to 46–60 days collapses to 28.6%— the category’s death trap.