Subcategory report · 1.3K projects
Smartwatches, fitness trackers, smart rings, health monitors. Hardware's slightly riskier sibling — physical objects backers love, but with extra trust friction around health claims.
n = 1.3K · subcategory of Technology · 2009–2026
What makes this subcategory different
Wearables close at 51.5%, just below Hardware's 53.5%. Both are fundamentally tangible products — backers can see and touch them. The small but consistent gap likely traces to two factors: wearables make health and accuracy claims that backers cannot verify before delivery, and the regulatory overhang (FCC certification for radios, possible FDA scrutiny for health features) creates additional skepticism. The category sustains seven-figure flagship campaigns when the team has visible engineering credibility, but median wearable projects fund at the same rate as hardware overall.
Finding 01 · Goal analysis
Wearables projects under $10K succeed at 66.8%. Projects asking $100K+ close at 23.3% — a 3.1× drop. The middle range, $30K–$100K, lands at 41.9%.
Finding 02 · Geography
Of the eight largest creator countries by volume in this subcategory, Hong Kong sits at the top with a 76.2% success rate — 24.7pp above the subcategory average. Geography proxies for the local ecosystem of suppliers, distributors, and audience networks that compound campaign credibility.
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